Jury Interviews

Attorneys today are seeking expected values of cases by reviewing verdicts on similar cases in similar venues. It is easy to see that verdicts and judgements alone will only show what juries decided, not how they decided. Jury interviews provide valuable issue-by-issue insight into all of the factors that influenced the jury’s decision. They can be essential in strategizing for future patterns or case issues and also for streamlining positions during the appeals process.

These interviews can prove invaluable, seeking to answer questions such as:

• How did the jury evaluate the attorneys and witnesses?
• Were the exhibits presented clearly and concisely?
• Were the presented arguments accepted and themes completely understood?

It is well known that jury interviews should be conducted by someone other than the attorneys from either side of the case. Studies have continually shown that jurors who are aware that they are being interviewed by one of the trial attorneys often provide less-than-honest answers. By enlisting the assistance of a PTC consultant, you can be confident in your receipt of valid data. All jury interviews are conducted by phone, thus providing a comfortable environment for the juror.